Client Story: Red Marker Strategic Review
Working hand in hand with the c-suite to identify short term optimisation opportunities to drive scalability, maturity, and growth.
Helping Red Marker position itself for scale through a strategic review of the proposition, business capabilities, and growth strategy.
Red Marker is a MarTech SaaS solution for legal, compliance and marketing teams that is changing the way legal risk detection for digital content is being delivered, using AI.
Red Marker’s solution uses AI based risk detection to elevate legal review of marketing. Red Marker’s marketing compliance software identifies potential legal and brand risk in documents, enabling marketing teams to scale the review of content to ensure compliance.
Over a short and sharp 8-week project, we conducted a business and technology review to validate the market potential and growth strategy for their product. We provided a set of actionable recommendations across strategy, product, sales & marketing, and technology to improve the maturity of key capabilities and scalability of the business.
We spent time with the leadership time to review of the current business maturity and product market fit, including reviewing customer case studies. We completed a market sizing for their core customer segments and completed a detailed technology due diligence covering both the actual tech product maturity and team capabilities. The output was a set of short to mid-term recommendations the team could execute to become a more robust and scalable business.
9 months after the strategic review we came back into the organisation to refresh the review, document key progress against the strategy to support the next horizon of growth.
Learn more about Red Marker and their Marketing Compliance AI solution: https://redmarker.ai/
“Stijn and the whole Tightrope team were excellent to work with and brought deep business and technology expertise at a crucial time in our growth journey. The strategic review gave us a set of actionable short-term actions we implemented to improve our business & technology maturity, and set us up for growth. They worked very collaboratively with me and the wider leadership team, to understand our business and made very tailored, relevant, and actionable recommendations the team was able to take and execute”
“Being one of our first clients, we were very grateful to the Red Marker team for the trust they placed in our young business, to lead this strategic review. It was extremely satisfying to see them take ownership of the strategic recommendations and coming back in, 9 months later, to find a more mature, more scalable business ready for the next horizon of growth. The most satisfying part of being a consultant is to see recommendations being implemented and having impact on a business. We’re excited about the journey ahead for Red Marker and look forward to continuing to support them in this journey’ .”
Thanks to full leadership team at Red Marker for partnering with us, taking ownership of the recommendations, and driving the business forward. Well done to all involved.