Client Story: Orygen VR Growth Strategy
Another high impact project completed with the amazing Jon Myer, Andrew Thompson, Imogen Bell and team at Orygen Digital.
Creating Orygen Digital’s virtual reality growth vision to drive the digital revolution of mental health services.
Orygen Digital is the fast-growing technology division of Orygen, a global leader in youth mental health research, early intervention and clinical care. Orygen Digital’s VR team needed a north star vision defining their ecosystem role, the impact they want to have, and how to operate in a self-sustaining way.
Over 2-3 months, we worked with the Orygen Digital and VR team to co-create a compelling future vision which clearly articulates a bold and ambitious mission to drive impact for young people, with a clear plan on how to get there. Because of the importance of partnerships in achieving this vision, we helped create pitch material to tell this compelling impact story.
The vision sees Orygen Digital reach for maximum impact by expanding its role beyond just researching new technologies and innovations, but becoming the orchestrator that brings together the partnerships required to take proven clinical innovations to the scale where it’s available to all Australian young people.
Orygen Digital’s mission is ‘to lead the digital revolution of youth mental health care so that all young people enjoy optimal mental health as they grow into adulthood’.
Taking this into the Virtual Reality research & innovation space the strategy then becomes ‘to revolutionise youth mental health care, by developing innovative user-centred Virtual Reality (VR) platforms, from research to incubation then scale. We aim for maximum reach with Young People by providing more accessible, engaging and effective solutions’.
The execution path we co-created will see Orygen leverage its position of strength as a global leader in MH VR research and treatment and proximity to young people. A strategic focus going forward will be on building new partnerships to deliver the highest quality products and scale supporting by sustainable and diverse funding.
It’s the next step in the growth journey for Orygen Digital and we’re proud to continue our partnership to realise this vision in the coming years.
Learn more about Orygen and the role they are playing in the digital revolution of youth mental health services: https://www.orygen.org.au/Our-Research/Research-Areas/Orygen-Digital
